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The Power of the Only

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  2. 04 Financial Expert Farnoosh Torabi - The Power Building Your Own Brand, Carving Your Own Path and Staying Ahead Of The Curve

Mar 8, 2020

"I wish someone had told me earlier on that when you do stick to what you believe is your truest self, then it is such a weight off your shoulders." - Farnoosh Torabi

Do you ever feel like there is no model for you because you're starting something that few people have ever done before? My guest today, Farnoosh Torabi, has truly carved her own way and stayed ahead of the curve.

Farnoosh is one of America’s leading personal finance authorities and the host of the So Money Podcast - which celebrated its 1000th podcast with over 12 million listens.

She has been a go-to business journalist for decades, and you may have seen her hosting on CNBC or featured in major news outlets from The New York Times to Glamour Magazine and NBC's Today and Good Morning America.

"What happens if the social media world as we know it shuts down? What do you have to show for your work at that point? And if you don't have a good answer, then that's where you need to start working. You need to put more effort towards the meat and potatoes of your brand as opposed to sprinkles. Instagram is sprinkles." - Farnoosh Torabi

Today, Farnoosh and I talk about her experience growing up with immigrant parents and how their pursuit of the American dream may have been challenging at times, but ultimately helped shape her success. We also take a deeper dive into her book When She Makes More and how she broke into TV and financial journalism. Farnoosh shares her best advice for those who want to start something new and the most important thing you can do in your communication that adds credibility and expertise.

"When you're starting out, you need to find your path and get really good at it.” - Farnoosh Torabi

Show Notes:

  • Why you need to stay consistent in podcasting
  • What format is right for you?
  • How to become a journalist
  • What is business journalism
  • How to deal with rejection
  • What to do when there is no model
  • How to succeed in news and journalism
  • How to pitch to editors
  • Why build your brand outside of social media
  • How to stay relevant
  • What happens when women make more money

"You have to constantly be creating your own opportunities and not waiting... don't be reactive, be proactive." - Farnoosh Torabi

3 Pieces of Advice or Action Steps:

  1. Listen to the voice in your head/heart/gut
  2. Do the work and stick to it
  3. Always stay curious

"My goal is to actually make an impact." - Farnoosh Torabi

Brand and Resource Mentions:

Connect with Farnoosh Torabi:

Facebook | Instagram | Twitter | Farnoosh Torabi

Thanks for being a part of this bold and powerful conversation on The Power of The Only!

Whether you feel like the only one in your company, industry or community or the only woman in the room, we're here to support you in stepping up, speaking up through power, presence and representation and to make an impact in your personal and professional life.

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Learn more about this episode of The Power of The Only with Angela Chee at www.angelachee.com/04